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"Your technology should be viewed as 'One System' through which you derive your profitability" - Nigel Maine. Technology forms the central nervous system of your business; the objective is to make sure each element integrates and connects to the next, creating a money-making entity that functions continuously and at a frequency that you control. You know how to sell your product, but can you afford not to know what is achieveable and how much you could actually increase your revenue by? |
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